From the brand
SUSTAINABILITY:
Textile industry, especially ‘Fast Fashion’, is one of the most polluting. We are confronting today’s pressing issues – climate change, pollution, and waste – through our everyday products for both home and outdoors.
CIRCULAR ECONOMY:
To ensure a habitable planet, we must adopt sustainable product alternatives. Our bamboo-based apparel is our pledge to this cause, mitigating deforestation and harmful emissions, thereby bringing a positive transformation to the textile industry and promoting a circular economy.
MORE THAN A PRODUCT, WE OFFER A SUSTAINABLE SOLUTION WITH A MESSAGE:
Quality needn’t compromise the planet. Upholding trust, respect, and customer-centricity, we’re committed to creating eco-conscious products that people love. This is why Heelium exists!
ACHIEVEMENTS:
National Entrepreneurship Award – Textile 2018Winner – Economic Times Power of Ideas 2018KStartup Grand Challenge, South Korea 2018NIDHI- PRAYAS Grant,Government of India 2017Swissnex, Zurich 2017Wharton India Startup Challenge 2019
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HIGH ABSORBENCY: Designed to be extra absorbent and fast drying, our silky smooth bamboo towels are known to absorb up to 3-4 times as much water as regular cotton towels due to their internal hollow fiber structure.
ODOUR-FREE: Odour control through natural anti-bacterial property of bamboo fiber, these towels do not smell foul even after prolonged usage.
SUPERIOR SOFTNESS: Bamboo fiber is known for its softness. Cotton blended with Bamboo, making these towels the ultimate in softness, luxury and warmth.
SKIN PROTECTION: Blending Bamboo and Cotton adds natural antimicrobial qualities; making our towels hygienically superior for sensitive skin and allergies. Because of these properties, they resist fungus, even in humid environments.
PERFECT SIZE: These towels measure 65 x 40 CM. The 600 GSM weight and double-ply construction make them thicker and stronger than other towels. Easy to carry around and very apt for gym sessions, trekking, table tennis, golf and other sports.
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